OVERVIEW:

Experienced at hands-on project management, including working with clients, creative and technical staff, and outside service providers. I know how to develop and manage a campaign that works.

SKILLS and EXPERTISE:

  • Experienced across a broad range of project types, including B2B and B2C, new product launches, demand generation, product sales, and fulfillment.
  • Experienced with web-based technologies, including blogging, podcasts, Twittering, community-building forums, video tutorials, e-mail marketing, and social networking.
  • Develop strategic marketing plans, including identifying key market segments; determining positioning, marketing objectives, and communications objectives; recommending test matrices; writing creative briefs; analyzing results.
  • Manage creative and production processes, including developing schedules and estimates; managing in-house or freelance copywriters, art directors, and designers; list ordering; fulfillment.
  • Team building, including recommending and managing talented creative directors, copywriters, art directors, designers, and photographers.
  • Manage client communications and expectations, deepening client relationships in the context of a rapidly-changing marketplace and evolving client strategy.

Not-for-Profit Prowess

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My experience with not-for-profit organizations includes active participation on several boards, marketing to constituents, fundraising, newsletter and magazine publication, working as a docent, and conducting field work.

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Social Media Marketing Stats

Wondering whether social media marketing is all it’s hyped up to be? Here’s a compilation of 72 fascinating social media marketing facts and statistics from Tom Pick at jeffbullas.com.
My favorite statistic: 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush.

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Why you Need to Understand Corporate Storytelling

Forbes contributing author Paige Arnof-Fenn tells stories reminding us of the effectiveness of corporate storytelling in her article, Telling Your Story: The Secrets To Content Branding.

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Learning from Political Campaign Strategies

“Today, the most advanced political campaigns have in certain respects surpassed consumer marketers in their ability to predict individual preferences, and you’re as likely to see a Fortune 500 company trying to uncover the secrets of the Obama data operation as the other way around.”
Read more in Slate’s well researched October 29, 2012, article by [...]

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Thriving in the “Gig” Economy

“In the new world of work, independent consultants move more freely among and within organizations, spending their time on temporary assignments.  They enjoy the independence to chart their own course, focusing on the type of work they care about, and where and when they want to work.
“But how does an independent consultant really thrive in [...]

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How to Create “The Perfect Blog Post”

Derek Halpern at DIY Themes explains, step-by-step, How to Create the Perfect Blog Post.
 

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8 Core Beliefs of Extraordinary Bosses

The best managers have a fundamentally different understanding of workplace, company, and team dynamics.  Geoffrey James’ article in Inc. explains what good managers do right.

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6 Habits of True Strategic Thinkers

This article by Paul J. H. Schoemaker on Inc.com says that adaptive strategic leaders do six things well: anticipate, think critically, interpret, decide, align, and learn.

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Which Test Won?

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Here’s a link to Anne Holland’s Which Test Won? site, which has been educating and inspiring marketers since 2009.
About: “A/B and multivariate testing can – on average – help lead generation marketers get ~40% more leads from their current Web traffic. E-commerce marketers can expect a ~20-25% sales lift if they do a round of [...]

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