Laurie McAndish King

Welcome.

I am a freelance marketing communications professional, and this site highlights some of the ways I’ve helped organizations achieve—and surpass—their business goals. I am available on a contract basis to help build growing businesses, and to provide senior-level expertise at ad agencies. If you’d like to discuss working together, please call me at (415) 209-6325.

Educational Travel Know-How

My experience in educational travel includes managing a marketing department for a tour operator, marketing travel experiences, freelance consulting, and serving as an advisor for conference developers.

Content Development and Management

Award-winning writer and experienced managing editor with demonstrated ability to produce high-quality articles, books, collateral materials, and Web-based content. Master’s degree in online education.

High Tech Success

I've produced customer acquisition and retention campaigns, sold software, managed new product introductions, developed Web-based content, acquired new and renewal subscriptions, and provided strategic recommendations for leading high-tech companies.

Financial Services Finesse

I’ve worked with these financial institutions on acquisitions/conversions, new product launches, product sales, account activations, retention campaigns, and/or strategic planning.

Travel Writing

I am an award-winning writer with published work ranging from travel journalism to creative nonfiction and popular photo-illustrated journals. I am active in the travel writing community, and have been an invited speaker, reader, and guest faculty at multiple events.

Not-for-Profit Prowess

My experience with not-for-profit organizations includes active participation on several boards, marketing to constituents, fundraising, newsletter and magazine publication, working as a docent, and conducting field work.

Change Management

I have made senior-level contributions at companies that are managing significant change: start-ups, turnarounds, stall-outs, and new product launches.

For Advertising Agencies

Pitching a new account? Just won a big one, but haven’t staffed up yet? Need someone to fill in while an employee takes a much-needed vacation? I’ll help on a contract basis. Click to view services offered.

For Growing Companies

Starting up? Stalled out? Serious about taking your business to the next level? From high-tech to travel, I specialize in helping growing companies kick-start their businesses. Click to read success stories.

Learn More

Welcome.