OVERVIEW:

Award-winning  writer and experienced managing editor with demonstrated ability to produce high-quality articles, books, collateral materials, and Web-based content. Master’s degree in online education.

SKILLS AND EXPERIENCE:

Publications Management:

  • Responsible for Web-based content development, organization, management, and delivery as Content Manager for start-up division of Intuit/Quicken specializing in children’s financial literacy. Managed literally hundreds of learning modules, audio recordings, online games, parent forums, FAQs, Webcasts, “audio postcards” and e-mail alerts. Worked closely with 3rd-party subject matter experts.
  • Co-edited two anthologies for Left Coast Writers: managed trajectory of submissions, negotiated with authors, ensured the smooth flow of manuscripts and proofs to and from authors, copy edited, proofread, approved layouts, ensured deadlines were met.
  • Produced monthly newsletter for Audubon Canyon Ranch for one year.
  • Experienced with print-on-demand publishing (CreateSpace, Ingram Spark, HP/Mag Cloud, Blurb, Lulu).

Writing and editing

  • Final responsibility for content—including editing, copy editing, fact checking, and proofreading—for print and electronic media, including brochures, print ads, catalogs, newsletters, and Web pages at fast-paced, high-output advertising agency with extremely high standards (responsible for thousands of pieces over more than seven years).
  • Experienced at identification of target audiences, writing creative briefs, and developing messaging for multiple audiences. Able to coordinate communications strategies for varying initiatives such as development, enrollment, public relations, public programs, and overall branding.
  • Responsible for senior-level business writing for more than ten years: client presentations and ongoing communications, new business proposals, management reports, campaign analysis.
  • Two of my feature-length articles were published by the San Francisco Chronicle Magazine.
  • Eight of my literary travel essays have been published in Travelers’ Tales and Lonely Planet anthologies, including The Best Women’s Travel Writing.
  • My articles and literary essays are award-winners: Society of American Travel Writers’ Lowell Thomas Gold Award (the highest national award for travel writing), Travelers’ Tales’ Solas Awards, Bay Area Travel Writers Best Awards, national “Planet Earth” grand prize.

Project Management — Advertising and Marketing

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Experienced at hands-on project management, including working with clients, creative and technical staff, and outside service providers. I understand the importance of thoughtful, informed planning and clear communication … and I know how to develop and manage a campaign that works.

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Not-for-Profit Prowess

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My experience with not-for-profit organizations includes active participation on several boards, marketing to constituents, fundraising, newsletter and magazine publication, working as a docent, and conducting field work.

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Social Media Marketing Stats

Wondering whether social media marketing is all it’s hyped up to be? Here’s a compilation of 72 fascinating social media marketing facts and statistics from Tom Pick at jeffbullas.com. My favorite statistic: 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush.

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Why you Need to Understand Corporate Storytelling

Forbes contributing author Paige Arnof-Fenn tells stories reminding us of the effectiveness of corporate storytelling in her article, Telling Your Story: The Secrets To Content Branding.

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Learning from Political Campaign Strategies

“Today, the most advanced political campaigns have in certain respects surpassed consumer marketers in their ability to predict individual preferences, and you’re as likely to see a Fortune 500 company trying to uncover the secrets of the Obama data operation as the other way around.” Read more in Slate’s well researched October 29, 2012, article […]

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Thriving in the “Gig” Economy

“In the new world of work, independent consultants move more freely among and within organizations, spending their time on temporary assignments.  They enjoy the independence to chart their own course, focusing on the type of work they care about, and where and when they want to work. “But how does an independent consultant really thrive […]

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How to Create “The Perfect Blog Post”

Derek Halpern at DIY Themes explains, step-by-step, How to Create the Perfect Blog Post.  

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8 Core Beliefs of Extraordinary Bosses

The best managers have a fundamentally different understanding of workplace, company, and team dynamics.  Geoffrey James’ article in Inc. explains what good managers do right.

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6 Habits of True Strategic Thinkers

This article by Paul J. H. Schoemaker on Inc.com says that adaptive strategic leaders do six things well: anticipate, think critically, interpret, decide, align, and learn.

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Which Test Won?

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Here’s a link to Anne Holland’s Which Test Won? site, which has been educating and inspiring marketers since 2009. About: “A/B and multivariate testing can – on average – help lead generation marketers get ~40% more leads from their current Web traffic. E-commerce marketers can expect a ~20-25% sales lift if they do a round […]

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