Laurie King

Welcome.

I am a freelance marketing communications professional, and this site highlights some of the ways I’ve helped organizations achieve—and surpass—their business goals. I am available on a contract basis to help build growing businesses, and to provide senior-level expertise at ad agencies. If you’d like to discuss working together, please call me at (415) 209-6325.

Educational Travel Know-How

My experience in educational travel includes managing a marketing department for a tour operator, marketing travel experiences, freelance consulting, and serving as an advisor for conference developers.

High Tech Success

I've produced customer acquisition and retention campaigns, sold software, managed new product introductions, developed Web-based content, acquired new and renewal subscriptions, and provided strategic recommendations for leading high-tech companies.

Financial Services Finesse

I’ve worked with these financial institutions on acquisitions/conversions, new product launches, product sales, account activations, retention campaigns, and/or strategic planning.

Change Management

I have made senior-level contributions at companies that are managing significant change: start-ups, turnarounds, stall-outs, and new product launches.

Management Experience

I have managed departments of 3 to 15 employees, including recruiting, hiring/firing, training, coaching, supervising, motivating, and reviewing performance. I developed strong planning, problem-solving, and prioritization skills in management positions at High Country Passage, Cohn & Wells, Directworks, and EuroRSCG Worldwide.

For Advertising Agencies

Pitching a new account? Just won a big one, but haven’t staffed up yet? Need someone to fill in while an employee takes a much-needed vacation? I’ll help on a contract basis. Click to view services offered.

For Growing Companies

Starting up? Stalled out? Serious about taking your business to the next level? From high-tech to travel, I specialize in helping growing companies kick-start their businesses. Click to read success stories.

Drill Down

I've helped build businesses with customer acquisition and retention campaigns, product sales, new product launches, account activations, conversions, renewals, upgrades, seminar invitations, and strategic planning.

Pull down the CATEGORIES menu and click on CASE HISTORIES to drill down.
Learn More

My expertise ranges from managing marketing teams to content development and project management.

Pull down the CATEGORIES menu and click on SKILLS AND EXPERTISE to learn more.

Welcome.

Educational Travel Know-How

High Tech Success

Financial Services Finesse

Change Management

Management Experience

For Advertising Agencies

For Growing Companies

Drill Down

Learn More