OVERVIEW:

Award-winning  writer and experienced managing editor with demonstrated ability to produce high-quality articles, books, collateral materials, and Web-based content. Master’s degree in online education.

SKILLS AND EXPERIENCE:

Publications Management:

  • Responsible for Web-based content development, organization, management, and delivery as Content Manager for start-up division of Intuit/Quicken specializing in children’s financial literacy. Managed literally hundreds of learning modules, audio recordings, online games, parent forums, FAQs, Webcasts, “audio postcards” and e-mail alerts. Worked closely with 3rd-party subject matter experts.
  • Co-edited two anthologies for Left Coast Writers: managed trajectory of submissions, negotiated with authors, ensured the smooth flow of manuscripts and proofs to and from authors, copy edited, proofread, approved layouts, ensured deadlines were met.
  • Produced monthly newsletter for Audubon Canyon Ranch for one year.
  • Experienced with print-on-demand publishing (lulu.com and blurb.com).

Writing and editing

  • Final responsibility for content—including editing, copy editing, fact checking, and proofreading—for print and electronic media, including brochures, print ads, catalogs, newsletters, and Web pages at fast-paced, high-output advertising agency with extremely high standards (responsible for thousands of pieces over more than seven years).
  • Experienced at identification of target audiences, writing creative briefs, and developing messaging for multiple audiences. Able to coordinate communications strategies for varying initiatives such as development, enrollment, public relations, public programs, and overall branding.
  • Responsible for senior-level business writing for more than ten years: client presentations and ongoing communications, new business proposals, management reports, campaign analysis.
  • Two of my feature-length articles were published by the San Francisco Chronicle Magazine.
  • Eight of my literary travel essays have been published in Travelers’ Tales and Lonely Planet anthologies, including The Best Women’s Travel Writing 2009.
  • My articles and literary essays are award-winners: Solas Awards (2007 and 2008), Bay Area Travel Writers Best Awards (2008), national “Planet Earth” grand prize in the (BATW 2008).

Project Management — Advertising and Marketing

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Experienced at hands-on project management, including working with clients, creative and technical staff, and outside service providers. I understand the importance of thoughtful, informed planning and clear communication … and I know how to develop and manage a campaign that works.

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Book Development

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Need help getting your book out? I’ve written and edited books, self-published on Lulu and Blurb, and e-published on Smashwords. I can help you choose the most appropriate ways to get your book in front of the reading public.

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Which Test Won?

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Here’s a link to Anne Holland’s Which Test Won? site, which has been educating and inspiring marketers since 2009.
About: “A/B and multivariate testing can – on average – help lead generation marketers get ~40% more leads from their current Web traffic. E-commerce marketers can expect a ~20-25% sales lift if they do a round of [...]

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WordPress “State of the Word”

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Matt Mullenweg’s “State of the Word” address at the 2011 WordCamp in San Francisco. Some of Matt’s points:

Ease of use continues to be the big draw for WordPress developers and users.
Community is the second-most appreciated benefit.
92% of WordPress users use it as a CMS.
14.7% of all websites are built on WordPress. That’s up from 8.5% [...]

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5 Steps to a Successful QR Code Marketing Campaign

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Jeff Korhan’s article on Social Media Examiner elaborates on the following steps, providing plenty of detail and examples.

Plan your QR code campaign strategy.
Create quality codes and test them.
Link your codes to mobile-friendly or mobile-optimized sites.
Track your scans with code management systems.
Deliver value and a favorable user experience.

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Copyblogger’s Content Marketing 101

Copyblogger’s “Content Marketing 101″ explains that content marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time.

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5 Innovative Mobile Marketing Campaigns to Learn From

Mobile marketing is evolving quickly; here are some recent examples from Mobile App Trends that might inspire your own marketing efforts: Renault, Diesel, Macy’s, Starbucks, and Coldwell Banker.

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The Seven Performance Metrics that Matter Most

Digital Impact makes a bold proposal: There are only seven metrics that are critical for performance measurement across digital channels. While countless other metrics are available to marketers, these seven are the ones that marketers should seek to master.

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Website Development

All the websites I develop now are in WordPress, because it allows me to create sites that non-techie people can manage and update on their own, without needing to learn html or hire a webmaster. Besides that, WordPress offers built-in search engine optimization and content management functionality.

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A Simple WordPress Glossary

From archives and blogrolls to web presence and widgets — if you’re just getting started with blogging, the terminology can be intimidating. Here’s a blogging glossary to help demystify technical jargon.

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Using a Newsletter to Build Business

Case History: A company newsletter can help build business, even if you’re a small company or an individual entrepreneur. Here’s how I helped develop one client’s e-newsletter; you might want to try something similar for yourself.

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7 Reasons Every Blogger Needs an Editorial Calendar

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Learn how an editorial calendar can improve your blogging, increase reader loyalty, and make your life easier.

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