Laurie King

WordPress “State of the Word”

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Matt Mullenweg’s “State of the Word” address at the 2011 WordCamp in San Francisco. Some of Matt’s points: Ease of use continues to be the big draw for WordPress developers and users. Community is the second-most appreciated benefit. 92% of WordPress users use it as a CMS. 14.7% of all websites are built on WordPress. […]

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5 Steps to a Successful QR Code Marketing Campaign

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Jeff Korhan’s article on Social Media Examiner elaborates on the following steps, providing plenty of detail and examples. Plan your QR code campaign strategy. Create quality codes and test them. Link your codes to mobile-friendly or mobile-optimized sites. Track your scans with code management systems. Deliver value and a favorable user experience.

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Copyblogger’s Content Marketing 101

Copyblogger’s “Content Marketing 101” explains that content marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time.

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5 Innovative Mobile Marketing Campaigns to Learn From

Mobile marketing is evolving quickly; here are some recent examples from Mobile App Trends that might inspire your own marketing efforts: Renault, Diesel, Macy’s, Starbucks, and Coldwell Banker.

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The Seven Performance Metrics that Matter Most

Digital Impact makes a bold proposal: There are only seven metrics that are critical for performance measurement across digital channels. While countless other metrics are available to marketers, these seven are the ones that marketers should seek to master.

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Website Development

All the websites I develop now are in WordPress, because it allows me to create sites that non-techie people can manage and update on their own, without needing to learn html or hire a webmaster. Besides that, WordPress offers built-in search engine optimization and content management functionality.

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A Simple WordPress Glossary

From archives and blogrolls to web presence and widgets — if you’re just getting started with blogging, the terminology can be intimidating. Here’s a blogging glossary to help demystify technical jargon.

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Using a Newsletter to Build Business

Case History: A company newsletter can help build business, even if you’re a small company or an individual entrepreneur. Here’s how I helped develop one client’s e-newsletter; you might want to try something similar for yourself.

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7 Reasons Every Blogger Needs an Editorial Calendar

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Learn how an editorial calendar can improve your blogging, increase reader loyalty, and make your life easier.

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The Art of Blogging from e-Junkie

E-Junkie offers free downloads for “The Art of Blogging Debunked” and “Six Free eBooks that Every Blogger Must Download.”

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