Need help getting your book out? I can help with:

• Expert editing
• Beautiful page design
• Typesetting
• Preparing print-ready files
• Self-publishing guidance
• Ghost writing
• Obtaining ISBN numbers
• Developing your platform and getting the word out

I’ve written and edited books, been published by traditional presses, self-published on Lulu and Blurb, and e-published on Smashwords. I can help you choose the most appropriate ways to get your book in front of the reading public.

App Development: I’ve researched, written, edited, project-managed, and marketed mobile apps, first for the Mitch Waite Group (iBird publisher), and then for myself (the San Fran Waterfront mobile app) with co-developer Suzie Rodriguez.

App Marketing: For the San Francisco Waterfront app, I built a companion website and ran a six-month San Francisco Waterfront Challenge promotion designed to draw attention to the waterfront, encourage people to visit the waterfront, and increase sales of the app.

Teaching Others: I co-taught “App Happy,” a one-day class about developing and marketing mobile applications, covering:

• What makes a good app
• What makes an app sell
• Developing content
• Sourcing images
• Financials
• 25 things to do before you launch
• 5 essential tools for marketing your app
• Writing an effective press release
• 7 strategies for increasing your income

Here’s a review of the class from student Dick Jordan.

If you’re ready to ride the mobile app wave, give me a call: (415) 209-6325.

OVERVIEW:

I have managed departments of 3 to 15 employees, including recruiting, hiring/firing, training, coaching, supervising, motivating, and reviewing performance. I developed strong planning, problem-solving, and prioritization skills in management positions at High Country Passage, Cohn & Wells, and EuroRSCG Worldwide.

SELECTED CONTRIBUTIONS:

• Participated — along with owner, president, and CFO — in executive team responsible for long-term planning, policy development, product and personnel decisions, budget issues, and executive reporting at luxury educational travel company. In my first twelve months there, total bookings increased by 98.5% and fill rate increased by 27% over previous year.
• Managed advertising agency’s most profitable account team at Cohn & Wells San Francisco, generating annual revenue in excess of $20,000,000. Experienced in training both clients and agency employees in direct marketing methods and procedures, and in managing high-volume, detail-oriented direct marketing projects. Over a period of ten years, contributed as Senior Vice President, Director of Strategic Planning, Studio Director, and Group Account Director.
• Analyzed direct marketing expenses and leverage points for major Silicon Valley client (Borland); developed and negotiated plan to save client over $1,000,000.00 annually without decreasing revenues.
• Built and managed marketing department at educational travel company. Developed or supervised development of infrastructure — including management reports, budgets, estimate formats, proforma schedules, brochure templates, top-off programs, approval checklists, offer summaries, client profiles, style sheets, etc. Hired, trained, and managed department.

OVERVIEW:
My experience in educational travel includes individual travel, participating in organized trips, marketing travel experiences, managing a marketing department for a tour operator, freelance consulting, and serving as an adviser for conference developers.

CONTRIBUTIONS:

• Served as Director of Marketing for luxury educational tour operator High Country Passage (HCP; now named World Leaders Travel). Clients included National Geographic, the Smithsonian, the American Museum of Natural History, and the National Trust for Historic Preservation, as well as the alumni associations of Harvard, Yale, Stanford, MIT, Cal Berkeley, Smith, and other distinguished institutions.
• In my first twelve months as Director of Marketing at HCP, total bookings increased by 98.5% and the fill rate increased by 27% over the previous year.
• Managed marketing department responsible for filling more than 100 trips/year using direct mail, e-mail, websites, magazine ads, and co-op programs. Department produced more than 100 brochures and four catalogs/year.
• Produced trip journals for 2007 World Leaders Symposium to the Balkans; lecturers included Secretary Madeleine Albright, William Perry (former U.S. Secretary of Defense), Peter Galbraith (former ambassador to Croatia). The print-on-demand books were very popular with experienced travelers (“We are completely blown away by the quality of what you have accomplished. Thank you very much.”) and can be viewed here.
• Participated in 3 two-week Earthwatch expeditions, assisting scientists with field research Argentina, Brazil, and Madagascar.
• Participated in planning sessions for the Educational Travel Community’s 23rd – 25th annual international conferences (2009 – 2011).
• Have traveled in more than 30 countries, including Argentina, Australia, Bosnia-Herzegovina, Botswana, Brazil, Bulgaria, Chile, Costa Rica, Croatia, Egypt, France, Fiji, Greece, Italy, Jamaica, Japan, Kenya, Libya, Madagascar, Malta, Paraguay, New Zealand, South Africa, South Korea, Spain, Trinidad and Tobago, Tunisia, Turkey, Ukraine, Venezuela, Zimbabwe, and Zambia.
• Lived and worked abroad for more than one year as Senior Vice President at EuroRSGC-owned advertising agency; selected to open new office and develop business in Melbourne, Australia.

CLIENTS:

When I was Director of Marketing at High Country Passage (now World Leaders Travel), my clients included:

• American Museum of Natural History Expeditions
• UC Berkeley’s Cal Discoveries
• California Academy of Sciences Travel Program
• California Commonwealth Club’s Travel Club
• Harvard Alumni Association Travel/Study
• MIT Alumni Travel Program
• National Trust for Historic Preservation – Tours
• National Geographic Expeditions
• Smithsonian Journeys
• Stanford Travel/Study
• Yale Educational Travel

OVERVIEW:

Award-winning  writer and experienced managing editor with demonstrated ability to produce high-quality articles, books, collateral materials, and Web-based content. Master’s degree in online education.

SKILLS AND EXPERIENCE:

Publications Management:

• Responsible for Web-based content development, organization, management, and delivery as Content Manager for start-up division of Intuit/Quicken specializing in children’s financial literacy. Managed literally hundreds of learning modules, audio recordings, online games, parent forums, FAQs, Webcasts, “audio postcards” and e-mail alerts. Worked closely with 3rd-party subject matter experts.
• Co-edited two anthologies for Left Coast Writers: managed trajectory of submissions, negotiated with authors, ensured the smooth flow of manuscripts and proofs to and from authors, copy edited, proofread, approved layouts, ensured deadlines were met.
• Produced monthly newsletter for Audubon Canyon Ranch for one year.
• Experienced with print-on-demand publishing (lulu.com and blurb.com).

Writing and editing

• Final responsibility for content—including editing, copy editing, fact checking, and proofreading—for print and electronic media, including brochures, print ads, catalogs, newsletters, and Web pages at fast-paced, high-output advertising agency with extremely high standards (responsible for thousands of pieces over more than seven years).
• Experienced at identification of target audiences, writing creative briefs, and developing messaging for multiple audiences. Able to coordinate communications strategies for varying initiatives such as development, enrollment, public relations, public programs, and overall branding.
• Responsible for senior-level business writing for more than ten years: client presentations and ongoing communications, new business proposals, management reports, campaign analysis.
• Two of my feature-length articles were published by the San Francisco Chronicle Magazine.
• Eight of my literary travel essays have been published in Travelers’ Tales and Lonely Planet anthologies, including The Best Women’s Travel Writing 2009.
• My articles and literary essays are award-winners: Solas Awards (2007 and 2008), Bay Area Travel Writers Best Awards (2008), national “Planet Earth” grand prize in the (BATW 2008).

OVERVIEW:

I’ve produced customer acquisition and retention campaigns, sold software, managed new product introductions, developed Web-based content, acquired new and renewal subscriptions, and provided strategic recommendations for leading high-tech companies.

SELECTED CONTRIBUTIONS:

• Responsible for Web-based content development, organization, management, and delivery as Content manager for start-up division of Intuit/Quicken specializing in children’s financial literacy. Managed literally hundreds of learning modules, audio recordings, online games, parent forums, FAQs, Webcasts, “audio postcards” and e-mail alerts. Worked closely with 3rd-party subject matter experts.
• Led agency team that introduced a new marketing vehicle — direct response software sales — to the U.S. marketplace and built direct response business for Borland from zero to 60% of sales in two and one half years. (During the same period, revenues grew from $90 million to more than $500 million.)

• Analyzed direct marketing expenses and leverage points for major Silicon Valley client; developed and negotiated plan to save client over $1,000,000 annually — without decreasing revenues.

• As member of 3-person circulation department, increased PC World circulation from 30,000 to more than 300,000. (Folio 400 ranked PC World the fastest-growing U.S. consumer magazine … and I received a Folio Gold Award for Excellence in Direct Marketing.)

CLIENT LIST:

• Borland
• Intel
• Intuit (Quicken Kids & Money)
• Macworld
• Microsoft
• PC World
• Yahoo!

OVERVIEW:

I have worked with the following financial institutions on acquisitions/conversions, new product launches, product sales, account activations, retention campaigns, and/or strategic planning. Products include IRAs, payroll processing services, home equity loans and lines of credit, I-shares, bank cards, small business products, and personal banker accounts.

CLIENT LIST INCLUDES:

• Bank of America
• Barclays Global Investments
• Charles Schwab
• Citibank
• Fleet/BankBoston Financial
• Wells Fargo Bank
• ANZ Bank (Australia)

OVERVIEW:

I have made senior-level contributions at companies that are managing significant change: start-ups, turnarounds, stall-outs, and new product launches.

CONTRIBUTIONS:

• Opened direct response agency (DirectWorks) in Melbourne, Australia for U.S. parent company; first year billings exceeded $U.S. 23,000,000. Responsibilities included new business development, strategic planning, developing client relationships, and managing account and production teams … as well as hiring and training staff, setting and maintaining quality control standards and procedures, and researching, contracting, and managing suppliers.
• Turned around faltering design studio (DMZ) by establishing and implementing operating procedures and quality control standards. Responsible for significantly improved product, faster service, increased volume and profitability, and much higher levels of customer satisfaction and confidence.
  
• Turned around integrated advertising agency (Wells Nobay McDowell) in Melbourne, Australia which had recently lost two of three principals and three of four major clients. As interim General Manager, I stabilized agency, improved morale and retained personnel, regained confidence of remaining client and expanded relationship, won significant new business, and attracted high-quality new talent.
• Hired to help manage major new product launch for client PG&E at Yates Advertising. Defined project requirements, oversaw functional and visual microsite design processes, and worked closely with 3rd-party web developers.
• Participated in launch of new product for Intuit, Quicken Kids & Money. As the Content Manager, I was responsible for the successful development, acquisition, organization, and delivery of hundreds of games, learning modules, worksheets, and parent instructions.
• Built marketing department at San Francisco-based tour operator High Country Passage/World Leaders Travel. In my first twelve months as Director of Marketing, total bookings increased by 98.5% and the fill rate increased by 27% over the previous year.
• Managed transition from legacy software to new membership management system for Bay Area Travel Writers, integrating member database, online credit card merchant functionality, membership applications, renewals processing, events posting and RSVP functionality, member messaging, and more. Also managed transition from traditional newsletter to Web-based e-zine.