Case Histories

Using a Newsletter to Build Business

Case History: A company newsletter can help build business, even if you’re a small company or an individual entrepreneur. Here’s how I helped develop one client’s e-newsletter; you might want to try something similar for yourself.

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Capital Campaign for the San Francisco Zoo

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Case History: Learn how we raised more than $24,000,000 for the San Francisco Zoo’s Capital Campaign in just over three months.

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Customer Retention for Telecom Australia

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Case History: Australia’s state-run telephone company faced stiff competition from multinational telecoms when Australia deregulated its telecommunications services. Learn how we retained 33% more customers than anticipated in an aggressive marketing plan.

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