Social Media Marketing Stats

Wondering whether social media marketing is all it’s hyped up to be? Here’s a compilation of 72 fascinating social media marketing facts and statistics from Tom Pick at My favorite statistic: 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush.

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Why you Need to Understand Corporate Storytelling

Forbes contributing author Paige Arnof-Fenn tells stories reminding us of the effectiveness of corporate storytelling in her article, Telling Your Story: The Secrets To Content Branding.

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Learning from Political Campaign Strategies

“Today, the most advanced political campaigns have in certain respects surpassed consumer marketers in their ability to predict individual preferences, and you’re as likely to see a Fortune 500 company trying to uncover the secrets of the Obama data operation as the other way around.” Read more in Slate’s well researched October 29, 2012, article […]

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Thriving in the “Gig” Economy

“In the new world of work, independent consultants move more freely among and within organizations, spending their time on temporary assignments.  They enjoy the independence to chart their own course, focusing on the type of work they care about, and where and when they want to work. “But how does an independent consultant really thrive […]

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How to Create “The Perfect Blog Post”

Derek Halpern at DIY Themes explains, step-by-step, How to Create the Perfect Blog Post.  

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8 Core Beliefs of Extraordinary Bosses

The best managers have a fundamentally different understanding of workplace, company, and team dynamics.  Geoffrey James’ article in Inc. explains what good managers do right.

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6 Habits of True Strategic Thinkers

This article by Paul J. H. Schoemaker on says that adaptive strategic leaders do six things well: anticipate, think critically, interpret, decide, align, and learn.

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Which Test Won?

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Here’s a link to Anne Holland’s Which Test Won? site, which has been educating and inspiring marketers since 2009. About: “A/B and multivariate testing can – on average – help lead generation marketers get ~40% more leads from their current Web traffic. E-commerce marketers can expect a ~20-25% sales lift if they do a round […]

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WordPress “State of the Word”

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Matt Mullenweg’s “State of the Word” address at the 2011 WordCamp in San Francisco. Some of Matt’s points: Ease of use continues to be the big draw for WordPress developers and users. Community is the second-most appreciated benefit. 92% of WordPress users use it as a CMS. 14.7% of all websites are built on WordPress. […]

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5 Steps to a Successful QR Code Marketing Campaign

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Jeff Korhan’s article on Social Media Examiner elaborates on the following steps, providing plenty of detail and examples. Plan your QR code campaign strategy. Create quality codes and test them. Link your codes to mobile-friendly or mobile-optimized sites. Track your scans with code management systems. Deliver value and a favorable user experience.

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