Marketing

Social Media Marketing Stats

Wondering whether social media marketing is all it’s hyped up to be? Here’s a compilation of 72 fascinating social media marketing facts and statistics from Tom Pick at jeffbullas.com.
My favorite statistic: 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush.

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Why you Need to Understand Corporate Storytelling

Forbes contributing author Paige Arnof-Fenn tells stories reminding us of the effectiveness of corporate storytelling in her article, Telling Your Story: The Secrets To Content Branding.

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Learning from Political Campaign Strategies

“Today, the most advanced political campaigns have in certain respects surpassed consumer marketers in their ability to predict individual preferences, and you’re as likely to see a Fortune 500 company trying to uncover the secrets of the Obama data operation as the other way around.”
Read more in Slate’s well researched October 29, 2012, article by [...]

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Which Test Won?

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Here’s a link to Anne Holland’s Which Test Won? site, which has been educating and inspiring marketers since 2009.
About: “A/B and multivariate testing can – on average – help lead generation marketers get ~40% more leads from their current Web traffic. E-commerce marketers can expect a ~20-25% sales lift if they do a round of [...]

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5 Steps to a Successful QR Code Marketing Campaign

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Jeff Korhan’s article on Social Media Examiner elaborates on the following steps, providing plenty of detail and examples.

Plan your QR code campaign strategy.
Create quality codes and test them.
Link your codes to mobile-friendly or mobile-optimized sites.
Track your scans with code management systems.
Deliver value and a favorable user experience.

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Copyblogger’s Content Marketing 101

Copyblogger’s “Content Marketing 101″ explains that content marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time.

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5 Innovative Mobile Marketing Campaigns to Learn From

Mobile marketing is evolving quickly; here are some recent examples from Mobile App Trends that might inspire your own marketing efforts: Renault, Diesel, Macy’s, Starbucks, and Coldwell Banker.

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The Seven Performance Metrics that Matter Most

Digital Impact makes a bold proposal: There are only seven metrics that are critical for performance measurement across digital channels. While countless other metrics are available to marketers, these seven are the ones that marketers should seek to master.

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Using a Newsletter to Build Business

Case History: A company newsletter can help build business, even if you’re a small company or an individual entrepreneur. Here’s how I helped develop one client’s e-newsletter; you might want to try something similar for yourself.

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Your 15 Minutes of Fame—Learn from my Mistakes

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It was a huge thrill to win 1st place in the Natural World category of Smithsonian magazine’s 7th annual photo contest, but I wish I’d been a little more prepared for my 15 minutes of fame. Here are seven things I learned from winning.

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