Copyblogger’s Content Marketing 101

Copyblogger’s “Content Marketing 101” explains that content marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time.

Read the full article →

5 Innovative Mobile Marketing Campaigns to Learn From

Mobile marketing is evolving quickly; here are some recent examples from Mobile App Trends that might inspire your own marketing efforts: Renault, Diesel, Macy’s, Starbucks, and Coldwell Banker.

Read the full article →

The Seven Performance Metrics that Matter Most

Digital Impact makes a bold proposal: There are only seven metrics that are critical for performance measurement across digital channels. While countless other metrics are available to marketers, these seven are the ones that marketers should seek to master.

Read the full article →

A Simple WordPress Glossary

From archives and blogrolls to web presence and widgets — if you’re just getting started with blogging, the terminology can be intimidating. Here’s a blogging glossary to help demystify technical jargon.

Read the full article →

Using a Newsletter to Build Business

Case History: A company newsletter can help build business, even if you’re a small company or an individual entrepreneur. Here’s how I helped develop one client’s e-newsletter; you might want to try something similar for yourself.

Read the full article →

7 Reasons Every Blogger Needs an Editorial Calendar

Thumbnail image for 7 Reasons Every Blogger Needs an Editorial Calendar

Learn how an editorial calendar can improve your blogging, increase reader loyalty, and make your life easier.

Read the full article →

The Art of Blogging from e-Junkie

E-Junkie offers free downloads for “The Art of Blogging Debunked” and “Six Free eBooks that Every Blogger Must Download.”

Read the full article →

Blogging Strategy

Thumbnail image for Blogging Strategy

Here’s a good article about developing a content strategy for your blog (consider objective, scope, voice, schedule, and format).

Read the full article →

Choosing a WordPress Theme

Thumbnail image for Choosing a WordPress Theme

How to choose a WordPress theme. Understanding pages, posts, and categories. Types of themes. Customizing themes. Terminology. Where to look, what to look for. How much does it cost?

Read the full article →

Your 15 Minutes of Fame—Learn from my Mistakes

Thumbnail image for Your 15 Minutes of Fame—Learn from my Mistakes

It was a huge thrill to win 1st place in the Natural World category of Smithsonian magazine’s 7th annual photo contest, but I wish I’d been a little more prepared for my 15 minutes of fame. Here are seven things I learned from winning.

Read the full article →