OVERVIEW:
I have managed departments of 3 to 15 employees, including recruiting, hiring/firing, training, coaching, supervising, motivating, and reviewing performance. I developed strong planning, problem-solving, and prioritization skills in management positions at High Country Passage, Cohn & Wells, and EuroRSCG Worldwide.
SELECTED CONTRIBUTIONS:
- Participated — along with owner, president, and CFO — in executive team responsible for long-term planning, policy development, product and personnel decisions, budget issues, and executive reporting at luxury educational travel company. In my first twelve months there, total bookings increased by 98.5% and fill rate increased by 27% over previous year.
- Managed advertising agency’s most profitable account team at Cohn & Wells San Francisco, generating annual revenue in excess of $20,000,000. Experienced in training both clients and agency employees in direct marketing methods and procedures, and in managing high-volume, detail-oriented direct marketing projects. Over a period of ten years, contributed as Senior Vice President, Director of Strategic Planning, Studio Director, and Group Account Director.
- Analyzed direct marketing expenses and leverage points for major Silicon Valley client (Borland); developed and negotiated plan to save client over $1,000,000.00 annually without decreasing revenues.
- Built and managed marketing department at educational travel company. Developed or supervised development of infrastructure — including management reports, budgets, estimate formats, proforma schedules, brochure templates, top-off programs, approval checklists, offer summaries, client profiles, style sheets, etc. Hired, trained, and managed department.
