App Development: I’ve researched, written, edited, project-managed, and marketed mobile apps, first for the Mitch Waite Group (iBird publisher), and then for myself (the San Fran Waterfront mobile app) with co-developer Suzie Rodriguez.
App Marketing: For the San Francisco Waterfront app, I built a companion website and ran a six-month San Francisco Waterfront Challenge promotion designed to draw attention to the waterfront, encourage people to visit the waterfront, and increase sales of the app.
Teaching Others: I co-taught “App Happy,” a one-day class about developing and marketing mobile applications, covering:
- What makes a good app
- What makes an app sell
- Developing content
- Sourcing images
- 25 things to do before you launch
- 5 essential tools for marketing your app
- Writing an effective press release
- 7 strategies for increasing your income
Here’s a review of the class from student Dick Jordan.