OVERVIEW:
Experienced at hands-on project management, including working with clients, creative and technical staff, and outside service providers. I know how to develop and manage a campaign that works.
SKILLS and EXPERTISE:
- Experienced across a broad range of project types, including B2B and B2C, new product launches, demand generation, product sales, and fulfillment.
- Experienced with web-based technologies, including blogging, podcasts, Twittering, community-building forums, video tutorials, e-mail marketing, and social networking.
- Develop strategic marketing plans, including identifying key market segments; determining positioning, marketing objectives, and communications objectives; recommending test matrices; writing creative briefs; analyzing results.
- Manage creative and production processes, including developing schedules and estimates; managing in-house or freelance copywriters, art directors, and designers; list ordering; fulfillment.
- Team building, including recommending and managing talented creative directors, copywriters, art directors, designers, and photographers.
- Manage client communications and expectations, deepening client relationships in the context of a rapidly-changing marketplace and evolving client strategy.
