Project Management — Advertising and Marketing

OVERVIEW:

Experienced at hands-on project management, including working with clients, creative and technical staff, and outside service providers. I know how to develop and manage a campaign that works.

SKILLS and EXPERTISE:

  • Experienced across a broad range of project types, including B2B and B2C, new product launches, demand generation, product sales, and fulfillment.
  • Experienced with web-based technologies, including blogging, podcasts, Twittering, community-building forums, video tutorials, e-mail marketing, and social networking.
  • Develop strategic marketing plans, including identifying key market segments; determining positioning, marketing objectives, and communications objectives; recommending test matrices; writing creative briefs; analyzing results.
  • Manage creative and production processes, including developing schedules and estimates; managing in-house or freelance copywriters, art directors, and designers; list ordering; fulfillment.
  • Team building, including recommending and managing talented creative directors, copywriters, art directors, designers, and photographers.
  • Manage client communications and expectations, deepening client relationships in the context of a rapidly-changing marketplace and evolving client strategy.

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