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5 Steps to a Successful QR Code Marketing Campaign

Jeff Korhan’s article on Social Media Examiner elaborates on the following steps, providing plenty of detail and examples.

  1. Plan your QR code campaign strategy.
  2. Create quality codes and test them.
  3. Link your codes to mobile-friendly or mobile-optimized sites.
  4. Track your scans with code management systems.
  5. Deliver value and a favorable user experience.

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