The Seven Performance Metrics that Matter Most

Digital Impact makes a bold proposal: There are only seven metrics that are critical for performance measurement across digital channels. While countless other metrics are available to marketers, these seven are the ones that marketers should seek to master:

  • Qualified Reach
  • Clickthrough Rates
  • Brand Perception Lift
  • Engagement Score
  • End Action Rate
  • Efficiency Metrics
  • ROI

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