• Managed agency’s most profitable account team at Cohn & Wells SF, generating annual revenue in excess of $20,000,000.
  • Experienced in training both clients and agency employees in direct marketing methods and procedures, and in managing high-volume, detail-oriented direct marketing projects.
  • Over a period of ten years, contributed at Cohn & Wells as Director of Strategic Planning, Studio Director, and Group Account Director.
  • Developed or supervised development of marketing communications infrastructure — including management reports, budgets, estimate formats, proforma schedules, brochure templates, approval checklists, offer summaries, client profiles, style sheets, etc.
  • Designed, implemented, and analyzed the results of multi-million piece mailings with hundreds of test cells for clients such as PC World, Pacific Bell, and Bank of America.
  • Developed strategic marketing plans, including identifying key market segments; determining positioning, marketing objectives, and communications objectives; recommending test matrices; measuring and analyzing results; and refining ongoing testing.
  • Hands-on project management experience includes writing creative briefs, day-to-day client contact, developing and managing detailed schedules and estimates, and managing the client comment / revision process.