Specialize in building business in tough, competitive markets, and have expertise in special situations like utilities deregulation and bank acquisitions. My experience spans multiple industries, including financial services, high tech, telecommunications, and not-for-profit, and includes a wide variety of successful business-to-business and consumer marketing programs. Contributions include:

• In my first twelve months as Director of Marketing for luxury educational tour operator, total bookings increased by 98.5% and fill rate increased by 27% over previous year.

• Team-developed marketing strategy for national telecommunications company (Telecom Australia) undergoing deregulation. Managed ongoing strategic refinement (in response to rapidly changing marketplace) and campaign implementation. Retained 33% more customers than anticipated in aggressive marketing plan.

• Led agency team that introduced a new marketing vehicle — direct response software sales — to the U.S. marketplace and built direct response business for Borland from zero to 60% of sales in two and one half years. (During the same period, revenues grew from $90 million to more than $500 million.)

• Analyzed direct marketing expenses and leverage points for major Silicon Valley client; developed and negotiated plan to save client over $1,000,000 annually — without decreasing revenues.

• As member of 3-person circulation department, increased PC World circulation from 30,000 to more than 300,000. (Folio 400 ranked PC World the fastest-growing U.S. consumer magazine … and I received a Folio Gold Award for Excellence in Direct Marketing.)